Label translationis one of the most important yet underrated aspects of a growing firm. Basically, label translators build your brand. It leads the product to the right customers.

A label on a product constitutes everything about the product through characters and symbols. It is done in such a way so that everyone could comprehend.

Every brand has a vision of reaching out to every corner of the world and growing. Every firm wants its products and services to spread widely throughout various countries.

When a product is manufactured in one part of the world and is being consumed in another part of the world, it is quite obvious that the languages of these two places might differ. To bridge this gap and make the product utilized universally, understandable translations are used. It helps in the effective use of a product that is labelled in the best possible way.

Where do you find Label Translation in your daily life?

We might not notice the fact that label translation are all around us. It is such a minute yet extremely important facet of building your brand in the market.

• Tags on the back or corner of your Clothes and Apparels – The most common item that comes to one’s mind when talked about finding such translation labels is on clothes, accessories, footwear, innerwear, jewellery and every item related to fashion. These are called ‘Care Label Translation’. The tag stitched to every piece of cloth we wear denotes its details and how we must take care of the particular product.

For example, It depicts characters and symbols that denote the materials used in the product, how it is recommended to be washed, whether to iron it directly or not, how to store, etc.

• Stickers on Medicines – This is the most important product where the medication brands ought to present accurate translation. It is crucial to take note of these labels on medicines, only then can you consume the right dosage in the right amount.

For example, The details and amounts of chemicals used, the right age for the medicine consumption, how many times you’ve to take that medicine, whether to take with water or how many spoons or how to apply if it is an ointment, expiry date, etc.

• Printed over Packaged Beverages – It is your utmost responsibility to check the translation on everything your body consumes. Brands need to showcase the components present in the beverage correctly and honestly. The consumer has a right to have transparency to what s/he is eating or drinking.

For example, Details regarding artificial colours added, manufacture and expiry dates, quantity, all the raw materials used, if any chemicals and flavourings are used, etc.

Such information gives clarity about the product to the consumer and helps the brand to grow better and faster. One of the reasons for the rise or fall of a company can be due to an ignored label translation.